branding for a social campaign, 2018

in the us, 1 in 5 children have a mental, emotional, or behavioral disorder. while self love can’t solve the state of the us mental health crisis, promoting it can help to erase the stigma attached to mental health. "beloved" is a social campaign that works to promote self love, and positivity, while sparking conversations surrounding mental health.

deliverables: tote bags, zines, stickers, projection