as talk of gender and identity have become much more prevalent in contemporary society, so has discussion surrounding gender stereotypes. as some become more open to diffusing these stereotypes, many head to extremes of hyper-masculinity/femininity. “boy” is a fictional magazine concept that explores fragile masculinity, for which I created 3 advertisement GIF’s. each GIF shows hidden moments of stereotypical femininity being played out by a man. deliverables: 3 GIF’s