friendli

development of an umbrella brand

new age marketing is making a move towards humanism–an approach in which the brand no longer feels like an entity but a human being. "friendli" is a concept for an umbrella brand that embodies this humanistic approach and acts as an umbrella brand for 5 subbrands: bubly, glossier, billie, care/of, and etsy. friendli works an online mobile platform that connects you with the brands that are looking out for you.

deliverable: brand guide

Screen Shot 2020-02-17 at 4.23.30 PM.png
Screen Shot 2020-02-17 at 4.23.10 PM.png
Screen Shot 2020-02-17 at 4.23.50 PM.png
Screen Shot 2020-02-17 at 4.23.18 PM.png
Screen Shot 2020-02-17 at 4.23.57 PM.png
Screen Shot 2020-02-17 at 4.23.41 PM.png
Screen Shot 2020-02-17 at 4.24.04 PM.png
Screen Shot 2020-02-17 at 4.24.13 PM.png