branding for a fictional fashion brand, 2018

often times, the outfits i pick out on laundry day are the last few items in my closet that I would never think to pair together, but sometimes they become new staples in my wardrobe. “Laundry” is a fictional fashion brand inspired by what we wear on laundry day. a brand that is fun, eclectic, fashion forward, and unconventional.

deliverables: posters, videos, clothing tags,